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What You Might Not Realise About How Our Website Uses Cookies

Last updated Spekero3 min read

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How cookies help analyse website usage and improve content

Spekero uses cookies in a limited, practical way to help improve content, understand what visitors find useful, and keep the website working well over time.

What happens when you click “Accept”

Accepting analytics enables Google Analytics, PostHog, Vercel Web Analytics and our page-view counter. These services can process usage and device information; some use identifiers to distinguish visits. Analytics should not be described as completely anonymous.

Instead, it helps us understand broader patterns such as which pages are useful, which tools people return to, what countries visitors are coming from, and what times of day the website is busiest.

This can help us see things like:
  • which pages or articles are most useful
  • what topics people spend more time reading
  • which tools are used the most
  • what countries visitors are coming from
  • what times of day the website is busiest

For example, if many visitors are reading an article like /improve-speaking/speaking-speed-wpm, it shows us that the topic is helpful. We can then create more content like it, improve it further, and make sure similar resources are available on the website.

Why this matters more than it seems

Without this kind of insight, we are guessing. We might think an article is not useful and stop creating similar content, even if many visitors actually found it helpful.

We might also miss opportunities to improve tools that people are using regularly. For an educational website, this matters a lot.

Cookies help us:
  • improve content that genuinely helps people
  • plan better tools and features
  • focus on what visitors actually need
  • avoid building things that do not support the educational purpose of the website

Improving performance and experience

Cookies and analytics can also help us understand how the website is used over time. This includes when the site is busiest, how visitors move between pages, and when performance improvements may be needed.

Without that general picture, it becomes harder to optimise speed and reliability when it matters most. We might wrongly assume the website is not doing well, or miss signs that certain pages and tools are helping more people than expected.

What happens if you click “Reject”

If you choose to reject cookies, you can still use the core features of Spekero normally.

That means:
  • articles and Playground quizzes still work
  • your experience is not blocked
  • the website still remains usable

The difference is that we have less insight to improve the website over time. The site still works, but we have less feedback to help us decide what content, tools, and improvements are most useful.

Website and app data are separate

The website no longer offers recording or a History page. Speaking practice now takes place in the mobile app, whose data settings are separate from your website cookie choice.

In simple terms:
  • website quiz scores and answers are saved in your browser
  • you can clear saved quiz scores in Website settings
  • retiring the old pages did not automatically delete old browser records or transfer them to the app

Optional analytics waits for your consent. You can change that choice in Website settings. See the Privacy Policy for current details about analytics, browser storage and app data.

Useful feedback, with your choice respected

Analytics can provide useful feedback, but whether to allow it is your choice. Rejecting optional analytics does not prevent you from reading articles or using Playground quizzes.

Instead of asking visitors to answer long questions, general use of the site can show what is useful and what can be improved. Reading pages, trying tools, and returning to certain content all help us understand what is benefiting visitors.

That feedback helps us build a better experience for everyone and make more of the content people actually want to see again in the future.

Related pages

If you want to understand more about privacy and how Spekero works, these pages may help too.

Read the Privacy PolicyVisit Trust

References

  • MDN Web Docs (2025) Using HTTP cookies. Available at: https://developer.mozilla.org/en-US/docs/Web/HTTP/Guides/Cookies.
  • Federal Trade Commission (2013) Internet Cookies. Available at: https://www.ftc.gov/policy-notices/privacy-policy/internet-cookies.
  • Federal Trade Commission (2021) How Websites and Apps Collect and Use Your Information. Available at: https://consumer.ftc.gov/articles/how-websites-apps-collect-use-your-information.
  • Information Commissioner's Office (n.d.) Cookies. Available at: https://ico.org.uk/for-the-public/online/cookies/.